Change Initiatives that Deliver: Employee Engagement Saves $100 Million at P&G

We take on big change and big engagement initiatives.

With P&G, we designed a change campaign that engaged 100% of manufacturing employees to save $100 million, with over $70million of savings realized.

  • Procter & Gamble
  • Research, Strategy, Messaging, Full Implementation Services including Design, UI, etc.

P&G is a global leader on energy conservation, so much so that their internal teams had fully executed were left wondering: what to do next? They knew that they had to go for hard change – and engage teams that normally didn't engage on energy conservation. P&G's Global Sustainability team looked to Coqui to help their internal teams on the "next thing".

To be fresh and inspire action, we knew we needed to understand P&G's unique culture. Using lessons in behavioral economics, we set out to understand what specifically would move P&G's employees to act – despite that they were already burdened with many other priorities.

Through our unique behavior + needs assessment process, we sussed out insights about how to drive change. We worked with P&G to set an ambitious goal - $100 million savings over 3 years – and then designed and launched the Power of 5: Race to $100 Million in Savings campaign that promised that $100 million in savings if 100% of employees took on 5 simple actions. You can check out more here about our campaign in P&G's Annual Report.

For the Power of 5 campaign, Coqui provided easy, usable tools (in 10 languages) so that employees across the entire global company could easily execute the changes. Here are a few examples of materials (in English) for this integrated global employee engagement campaign: