The Coca-Cola Company: Striving for Zero Deaths from Fleet

Coca-Cola operates hundreds of thousands of vehicles around the globe and wanted to ensure work toward continuous improvement. The fleet team worked with Coqui to set an ambitious and important goal of moving toward zero road-related deaths throughout their entire fleet. To get there, the company needed to get all global bottlers on board. The first challenge was to understand how to move the dial. How can you move an organization with an already strong safety record to something that seems impossible across any global operation?

  • The Coca-Cola Company
  • Research, Strategy, Full Implementation Services including Design, UI, Tracking Dashboards

Through in-depth research, we worked to understand top interventions that could yield change, then we developed an engagement strategy to get 100% of global operations involved in training, including ensuring resources were appropriately allocated to meet the goal; and we developed all of the tools and materials to engage in safety, including the tools to track increasingly positive results.

We're proud to work with companies that take on big challenges that make their companies and the world a safer place. Congrats Coke.